I have a friend, Doug Hall, who espouses a very short, simple approach to new product creation: “Fail Fast, Fail Cheap.” In saying this, he is telling us to try out new ideas — quickly and inexpensively — and be willing to throw away those that don’t work. Being willing to fail is an indispensable component of risk-taking and creativity. Moving on, after a failure, virtually guarantees that by playing the law of averages, you’ll discover the right solution to the (creative) problem you’re seeking to solve.
The problem with failing fast but cheaply is that creating a successful radio show can be a very expensive, time-consuming proposition. But, podcaster Andy Bowers has a way around that. Check out his excellent advice in this recent article from Current, the public broadcasting newspaper.