Our Associates

The following individuals are all professional associates of mine whom I know to have great professionalism and extensive knowledge of public radio. Ask Jim for contact information.

Dennis Foley: Technical Producer & Engineer

Radio Broadcast Consultant, Freelance Producer, Podcasting Specialist. Technical Producer with over 20 years of radio broadcasting experience.

Kathy Gronau: Public Relations & Station Relations

Publicist, Marketer. Creative PR is a full service agency specializing in Public Radio with over 15 years experience. Kathy Gronau heads a staff of four experienced professionals assisting clients in the areas of: marketing, branding, publicity, advertising and event planning.

Jim Harman: Advertising & FundraisingHarman

Marketing, Branding, Advertising, Sponsorship consulting. Jim has led the corporate marketing and advertising functions of two of the most notable corporations of our time—GE (23 years) and Tyco International (4 years). During that time he managed the world famous, “We bring good things to life.” ad campaign and directed the rejuvenation of Tyco’s reputation following a management scandal. Both assignments have included public radio and television sponsorships— Marketplace (Public radio) and The McLaughlin Group (Public TV). Today he provides consulting services in marketing, advertising and public broadcasting sponsorship.

Larry Josephson: Producing

Executive Producer, program creator, gadfly. A 40-year veteran host and producer of public radio. Josephson has won the prestigious Peabody Award and three Grammy® nominations for his work with Bob & Ray.

bjleiderman-be4e61751d67068f7da8166765fcb029b83bf001-s3B.J. Leiderman: Music Composition

Composer, writer, producer. For over 30 years, award-winning composer BJ Leiderman has enjoyed a multifaceted career as composer, lyricist, producer, copywriter and voice talent. He is best known as composer of the themes for Morning Edition, Weekend Edition, Car Talk, The People’s Pharmacy, Common Ground, A Moment In Time with Dan Roberts and Wait, Wait, Don’t Tell Me! on National Public Radio and Marketplace on American Public Media. Leiderman has scored numerous TV and radio commercials and corporate promotional videos.

Craig Oliver: Audience Measurement

Radio audience analysis and programming strategy. “I help station people and producers understand and apply audience research, especially Arbitron estimates.” Former President of Radio Research Consortium and Public Radio Program Directors’ Association. Was Director of Broadcast and Affiliate Services for PRI and Program Director of WAMU-FM in Washington, DC.

Laurie Selik: Project Management & Fundraising

Fundraising plan development, Prospecting, Grant Writing, Budget development and more. A public radio veteran with a 10+ years of successfully developing support for public radio’s national business program, Marketplace and the arts and culture program, Weekend America. Accomplished in developing and managing large grant awards from private national foundations, plus government agencies such as the National Endowment for the Arts and the Corporation for Public Broadcasting.

Phil Shuman: Fundraising & Public Relations

More than thirty-five years experience in public relations, corporate and product positioning, corporate sponsorships, event-based marketing, multi-media initiatives, broadcast journalism and account management.

Bill Siemering: Programming Guru & Producersiemering

Believing that radio is the most powerful medium in many developing countries to affect people’s lives, he works to help build effective stations that endure and strengthen communities. Founder and president of Developing Radio Partners that takes a grass roots, participatory, country-wide approach to media development. He is both a teacher and learner, researching good practices, learning from field experiences from South Africa to Mongolia and applying them in new democracies.

Jennifer Sturgeon: Marketing

Marketing, Advertising and Business Development Expert
Jennifer has over 15 years of experience as a Marketing professional. She began her career in advertising working for a leading West Coast advertising agency planning both traditional and online media for many national clients. She transitioned from media planning to advertising sales and business development for industry leaders such as Walt Disney and Time Warner. Today she provides marketing consulting services in the areas of advertising, marketing and business development.