It could have been written by the head of NPR, but it actually is the mission, vision and value statement of Aljazeera America! Now we need to see if they live up to their pretty words.
To be recognized as the world’s leading and most trusted media network, reaching people no matter who or where they are.
To deliver captivating content to the world which informs, inspires and entertains through:
- Engaging talented, creative and spirited people
- Reaching deeper, broader and closer with our content, platforms and interactions
- Rebalancing global media by respecting the diversity and humanity of the world
- Giving a voice to the voiceless
- Achieving outstanding results efficiently
Integrity and respect guide our conduct internally and externally
We are with the people – we tell real stories
We encourage a pioneering spirit
We strive for excellence in everything we do
We maintain credibility through impartial, accurate and comprehensive representation of the story