There is a real risk in producing programs, local and national – the risk of losing one’s shirt! When stations embark upon production, the stakes are high. They need to get it right. The cost of failure is steep.
The Catch 22 we’re in is that stations are creating more and more local programming, spending more and more budget on it, in the belief that it is such programming that will distinguish them locally. At the same time, that relatively expensive local programming is either marginally successful or failing with audiences who clearly prefer the imported national programs. How to reconcile these two? Continue reading