You know what’s crazy? Every business in America has metrics to judge its success and how its performance compares to the “norm” of its business type. If you sell balloons, you know how other balloon sellers are doing, what it is reasonable to spend on advertising, helium, ribbons and labor. But, in public broadcasting, we don’t know how much to invest, what to invest in, and what kind of “return” we should get. Check out a cool new project that John Sutton and I are developing, to produce a tool so you can make “smart decisions” about your investments in program production. It is called the “ROI Tool.”