Congratulations to WUOM, Ann Arbor MI; KQED, San Jose/San Francisco CA; KNOW, Minneapolis-St. Paul, MN; WMEA, Portland, ME and WUNC, Raleigh-Durham NC. These five stations have the highest metro cume audiences in the nation, according to Media Audit’s recent survey of its 80+ measured markets. Public Radio fans are also more likely to be wealthy consumers (67% earn $150,000+) with active lifestyles. They’re likelier to be business owners. purchasers of foreign luxury cars, hotel-goers and air trravelers. Public radio stations “represent the largest number of non-commercial radio stations in the U.S. and in many cases they can be formidable competition for local advertising dollars.”
1. WUOM, Ann Arbor, MI | 25.1% |
2. KQED, San Francisco/San Jose, CA | 18.8% |
3. KNOW, Minneapolis-St. Paul, MN | 17.7% |
4. WMEA, Portland, ME | 17.3% |
5. WUNC, Raleigh-Durham, NC | 16.9% |