In an article about Ira Glass and his show This American Life looking for a new national distributor, I was quoted saying that “distributors” aren’t as important as they once were.
The exact quote was “’Distributors are no longer as critical as they once were — the technology of distribution in the digital world has become child’s play,’ said Jim Russell, an independent program consultant, via email. ‘But the imprimatur that comes with distribution is still trusted by many program directors who are the gatekeepers of the airwaves. It’s like the old Good Housekeeping Seal of approval.’”” .
Check out the full article.