Author Archives: wpprogra

Production: A Real Risky Business

There is a real risk in producing programs, local and national – the risk of losing one’s shirt! When stations embark upon production, the stakes are high. They need to get it right. The cost of failure is steep.

The Catch 22 we’re in is that stations are creating more and more local programming, spending more and more budget on it, in the belief that it is such programming that will distinguish them locally. At the same time, that relatively expensive local programming is either marginally successful or failing with audiences who clearly prefer the imported national programs. How to reconcile these two? Continue reading →

Jay Kernis

“Jim’s editorial and production leadership helped define NPR’s sound and value to the audience. In his various positions, Jim served as mentor to many of the poeople who are well-known at NPR or in other sectors of the broadcast industry.”

Jay Kernis
Senior Producer, NBC TV and former Senior VP at NPR

Kit Jensen

“Jim has been at the beginning of many of the national programs that give identity to public radio.”

Kit Jensen
COO ideastream
(WCPN), Cleveland