Creating programs is mostly “alchemy”

Master_alchemist“Making a successful radio program is neither an art nor a science. It’s most alchemy, in my experience.¬†You need a host with potential, some terrific ideas, a few great producers and a willingness to tell management to bugger off. Mix well and assess in six months.”

_dvorkinJeffrey Dvorkin, former News Director and Ombudsman, NPR and former Managing Editor and Chief Journalist for CBC Radio

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